Acceptable Use Policy

About this policy

This acceptable use policy sets out the terms between you and Kivue Limited, a company registered in England and Wales whose registered office is atGreen Park. 100 Longwater Avenue, Green Park, Reading. RG2 6GP ("us") and they provide the terms under which you may access and use our website (our site).

This acceptable use policy applies to all users of, and visitors to, our site. Your use of our site means that you accept, and agree to abide by, all the terms in this acceptable use policy.

Prohibited uses

You may use our site only for lawful purposes. You may not use our site:

  • In any way that breaches any applicable local, national or international law or regulation.
  • In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
  • For the purpose of harming or attempting to harm minors in any way.
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.
  • To reproduce, duplicate, copy or re-sell any part of our site.
  • To access without authority, interfere with, damage or disrupt any part of our site, equipment or network on which our site is stored and/or any software used in the provision of our site, or any equipment or network or software owned or used by any third party.

Interactive services

We may from time to time provide interactive services on our site such as bulletin boards, electronic newsletters and/or a blog, about which you will be able to post comments. Any and all comments which you contribute to our site (contributions) must comply with the spirit and the letter of the following standards. The standards apply to each part of any contribution as well as to its whole.

Contributions must:

  • Be accurate (where they state facts).
  • Be genuinely held opinions where these are stated and not made for the purposes of inflaming or confusing a situation.
  • Comply with applicable law in the UK and in any country from which they are posted.

Contributions must not:

  • Contain any material which is defamatory.
  • Contain any material which is obscene, offensive, hateful or inflammatory or sexually explicit (in terms of content or language used).
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
  • Infringe any copyright, database right or trade mark of any other person.
  • Be likely to deceive any person.
  • Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
  • Promote any illegal activity or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.
  • Promote violence or be threatening, abusive or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
  • Be likely to harass, upset, embarrass, alarm, annoy or inflame any other person.
  • Be used to impersonate any person, or to misrepresent your identity or affiliation with any person.
  • Give the impression that they emanate from us, if this is not the case.


All comments posted to our interactive services will be moderated using both human and technical moderation. Where we moderate, we will assess any possible risks for users from third parties when they use any interactive service provided on our site and in relation to each posting and we will determine in our absolute discretion if it is fair, honest, relevant and accurate. Where we feel it is not we reserve the right not to post the comment or to edit it and display it in the moderated form. We are under no obligation however to ensure that this moderation is fair or accurate and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user where information is or is not posted following moderation of the comment submitted.

Suspension and termination

We will determine, in our discretion, whether there has been a breach of this acceptable use policy through your use of our site. When a breach of this policy has occurred, we may take such action as we deem appropriate.

Failure to comply with this acceptable use policy constitutes a material breach of the terms upon which you are permitted to use our site and may result in our taking all or any of the following actions:

  • Immediate, temporary or permanent withdrawal of your right to use our site.
  • Immediate, temporary or permanent removal of any posting or material uploaded by you to our site.
  • Issue of a warning to you.
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
  • Further legal action against you.
  • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary.

We exclude liability for actions taken in response to breaches of this acceptable use policy. The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.

If you disagree with any actions we have taken in relation to a post that you have made or a sanction, suspension or termination of service you may contact us and ask us to review the decision. Any subsequent determination by us is final

Changes to the acceptable use policy

We may revise this acceptable use policy at any time by amending this page. Some of the provisions contained in this acceptable use policy may also be superseded by provisions or notices published elsewhere on our site.